This image still holds all the hallmarks of EMP, and it’s companies website and brand statement.
The eye-catching red paint ‘splash’ has been covered by a renewed text, unlike the previous text of discounts and buying merchandise. This image prefers to call out to the ‘alternative’ people who read Kerrang! magazine and those interested in the idea of modelling. And the text correlates to the backdrop photo in the way that the main subject of the photo is visibly one of EMP’s models and one who is showing off their products, possibly this image is also meant as a way to give the reader an idea of what you could be doing as one of their models.