When it came to peer assessment of my outcome from this gig, various people could see and agreed with my change, some even said they liked it. This was a good reception from my peers, yet I was hoping to get some more critical feedback which my lecturer gave me.
My lecturer talked about the rather abrasive use of the word ‘alternative’. She agreed that as a store itself, EMP caters to a different group of people to high street brands, which would, of course, make it rather alternative in its themes, yet, “alternative” is such a wide umbrella term which withholds so many different fashion styles, ideologies and lifestyles. So I should’ve found a more if not specific, detailed/clear word to use. Following on from this she talked about how an adverts image cannot simply relate to the text as a matter of point, it is more that they must complement each other. Then, she finished off by saying that I should’ve dug deeper into the whole sector of model recruitment posters, as with deeper research and understanding, my outcome could’ve been a more professional looking poster.
Personally, I like what I did and like my peers, I believe that the use of a backdrop modelled subject image compliments the text. Yet at the same time, I would agree with my lecturer, of course, some pre-rewrite research into that specific genre of poster could’ve helped me greater come out with a better outcome.
It’s really just realising that you can’t use big umbrella terms within the commercial world of photography and that an advert/recruitment poster must fit the companies mantra & statement as well as style. Not forgetting that as a singular page in a magazine, it needs to fit in with a wide range of viewers.