What’s it for?
Who is giving the brief?
What do they want/need? (scale, genre, style, form & conventions)
Positioning the field or research and timing of the process to its outcome.

What does the photographer need:

  • How? Still-life, portrait, editorial, advert, etc…
  • Where? Studio/location (outside or inside)- who chooses the where?
  • When? Here & now, whenever you want… delivery of the image
  • Why? Samples of outcomes to show what sort of outcome is wanted/needed
  • Are there any ethical issues?



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