Project 2 PART 2

As a group we got Group 7’s created magazine brief.

Jane Smith
Rodale Publishing

An accompanying photograph is needed for an upcoming article to be featured in ‘Women’s Health’ magazine published by Rodale. The article is a self-article on ways a reader can keep their teeth healthy and keep up with their dental hygiene at home.

Specific Requirements
Needed is a single, colour photograph of a toothbrush head with toothpaste squeezed on top. The photographer is to provide suitable props including both the toothbrush and toothpaste. The image is to be in landscape format, with the handle of the toothbrush exiting the frame to the left-hand side and should be shot on a seamless, white background. Look to the example images provided for reference.

The style of the image is to be professional and clinical, with suitable lighting that is balanced and even. Look to the provided example images for reference.

Target Market
The target market of Woman’s Health Magazine is woman of ages 18 – 35 who mostly reside in Britain and the United States of America. The magazine aims to be suitable for women from all working backgrounds and their content is catered to allow it. The target Market is those who have a keen interest in their physical health and wellbeing.


The photographs are to be of a professional standard to blend in with the other content within the magazine and to keep the professional reputation of the publication intact.


The final images are to be published in ‘Woman’s Health’ magazine only and will be in full colour. The magazine is to be printed at a standard size of 8 3/8” x 10 7/8”.

The final images are to be sent as high resolution, digital images to following email address:

The photoshoot Is to take place on the 28th of February 2018 at 10:00 and will last 3 hours, finishing at 13:00.

The images are required by 10:00 on the 7th of March.

Location of Shoot
The photoshoot is to take place at the inside the studio at the following address:

Photography Department
Edinburgh Napier University, Merchiston Campus
10 Colinton Road
EH10 5DT

The photographer is to report at the main reception, where he will be escorted to the studio by a member of staff.

All studio equipment including lighting and backdrops will be provided.

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