Napier 2017-2018

Product Promotion Brief (GROUP 6)

GOAL We'd like people to buy our drink (Red Bull). & the images will be used for billboard/posters all around the UK. EMPHASIS Fun-Unique-Dynamic-Eyecatching-Bold-Dramatic-Energetic TARGET MARKET AND THEIR PERCEIVED BENEFITS FROM YOU Students-Young Adults-Athletes We would like our buyer to trust out product as an actual tool to feel energized. OUTPUT Billboard-Poster-Flyers-Bus Prints-Web Print: FULL COLOUR … Continue reading Product Promotion Brief (GROUP 6)


What's it for? Who is giving the brief? What do they want/need? (scale, genre, style, form & conventions) Positioning the field or research and timing of the process to its outcome. What does the photographer need: How? Still-life, portrait, editorial, advert, etc... Where? Studio/location (outside or inside)- who chooses the where? When? Here & now, whenever … Continue reading Brief